Shopping in Denmark is tricky enough because of the language barrier, but in Israel, a lot of the items are in Hebrew. They use a WHOLE different alphabet. Of which I know only a few letters. None of which make up words, by the way. I imagine that this is how illiterate people shop, by pictures. This works out okay... so far I haven't bought something completely awful. And I can compare the shapes of the letters to the price tags to figure out what is what price. But I am definitely buying "salads" by color: white, pink, or red.